Research into similar products: Blair witch project: trailer

At the start of the trailer i liked how there was no footage from the film but instead there was just narration clearly from a distressed women who is crying and is saying sorry to peoples moms for her mistake. I thought that this was effective as it shrouded the trailer in mystery as the audience can't see what is going on they can only hear what the narrator is saying which adds mystery to the trailer.

Furthermore, I very much liked how this particular trailer opened. Instead of the usual studio films coming up it instead featured some background information regarding the movie. By only adding this to the start of the trailer the film seems more realistic to the audience as instead of a film it is more depicted as a documentary which overall makes the movie seem more creepy and horrific as we the audience are lead to believe that what is happening actually happened. I really liked how this trailer started, it was unique and different and added a whole new layer of meaning, story telling and depth to the movie. This is something that i will look at in my own trailer because right at the start the audience are lead to believe that this is something that they have never seen before.

What i liked about this trailer was that it does not say much about the film which builds anticipation for the film as the audience do not not know what to expect.
The sound in the trailer is something that is done perfectly. Throughout the music is building up which effectively builds up the anticipation and makes the audience feel as though something big and scary is about to happen which it doesn't which brings the audience into a false sense of scary.

After the text appears on screen the shots that do follow are filtered in the colour of black and white and is mostly used in hand held camera style. This i believe is very effective as it furthers the idea that what the movie is showing is real and is in the form of a documentary instead of a film.  This then, builds the anticipation and also the creepiness of the trailer as the audience does not know what to expect.  The editing in this scene is fairly slow which is quite unconventional of a horror film as there is usually more jump scares but adding this technique is also really effective as the audience is constantly expecting something but it never occurs causing the audience to be on edge.

The final shot of the trailer is something that i really liked. The quick cut reveals an extreme close up of one of the students showing her intense fear to the audience which may cause discomfort and distress as the audience is left wondering what has happened. The shot also reinforces the idea of it being a hand held camera and a documentary instead of a film which displays the characters vunerrabilty in the scene.