Tuesday, 21 November 2017

Drafting and planning: Film title typography

After finally deciding that the title of my trailer will be called "Beneath the shadows" which i believe perfectly sums up the narrative of the film and also generates that eerie feel that should occur in a horror film. As of course with any trailer the film will be displayed to the audience at the end of the trailer so for me it is imperative that i find the perfect font that can correlate back to the plot of the trailer and connect to it and also add to it. To try and decide what i wanted i did some research and looked into various fonts. These are my initial ideas:

As you can see i have gathered together 5 different fonts that i could use for my title each varying in design. This is however just a first look into fonts and so it could change depending on what else i find.
Additionally i also want to add a little colour to the title as seen below just to add a little intrigue and colour to the page.




As you can see i had the idea to colour the last word in the title a dark red colour, i believe that by doing this it looks a little more intriguing and mysterious but also links perfectly to the fact that my trailer has the genre of horror as the red in the title would connote with the idea of blood and death.











My thoughts:

Font 1) The font is nice and bold and can catch the attention of the audience. I like how the first letter of the title is a different font. It gives the title a really nice, creepy feel that i believe would engage the audience because of the fact that it stands out.
Font 2)  I did like this font due to how well it stands out, I like the design and how it looks hand written giving it a really creepy vibe.
Font 3) This is a font that i did really like due to its simplicity and thats exactly what i like, it isn't too flashy but is instead simple and effective. 
Font 4) This font is very much like font 2, the font has that really creepy tone that connotes perfectly with the genre of horror.
Font 5) I picked out this font because i really liked its slickness. I like how it is in a border and just looks really cool, i believe that this type of font would fit perfectly not just on the trailer but also on the poster. 

To get a good idea of what font would better represent the trailer i create i will show the target audience the fonts and see what they believe is the best. 

I personally really like font 5 and font 2 and 1, i believe that these fonts best depict what i am trying create with my trailer. 

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