The colour that is used within the poster are the colours that are stereotypically used within the horror genre as the colours of black and grey normally convey a visual representation of horror and terror associating the movie to evil and possession.
The low-key lightning of the poster highlights how something dark is happening with the boy and this is something that would intrigue the audience as they wouldn't expect a child to be seen as dark and evil and so creating a sense of mystery and intrigue and also fear for the movie.
The camera shot used in the poster is really effective. The mid shot really creates a sense of fear as the use of the child really makes the whole poster feel extra creepy as no one would expect the child to be shown in this format.
What i like about the poster is its title. Even its design is different as it is placed going upwards which gives the poster a different look and feel but i also like how there is two different colours used on the poster. The red and the white can be used to symbolise two different things. The red can be used to symbolise the blood and horror while the white can be used to represent heaven. This can then represent Roland Barthes theory of good vs evil which would then connect to what is going on in the poster itself with the boy clearly being possessed by some sort of evil being.
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