Wednesday, 7 March 2018

Research into similar products: Black swan poster

In this blog post i will be looking into the movie poster for the film "Black swan".

The main thing that stuck out to me in this poster was its main image. The poster is entirely dominated by one image which uses the technique of close up to display the information.  What i really liked was how the actress who is the main actress for the film is looking straight at that the camera and so straight at the audience in a technique called direct mode of address. This allows the the audience to be drawn into the poster and be attracted by it as it is almost as if the main image is trying to connect and speak to the audience drawing them in to not only the movie but also the film making them interested in watching the movie.

Also the main image stuck out to me because of the main feature on the face. It is almost instantly noticeable that the character has a crack running down her face. I really liked the inclusion of this feature as it generates a certain degree of buzz and mystery around the character as people will want to know why this is featured. I like how it seems to suggest that the character is unstable and may have a personality disorder all in which just adds more interest into the character, poster and movie. It also makes the character seem like a doll that is fragile but is also important. And so i really how just this one feature can tell us the audience so much about the character and the movie.

Another thing that i also really liked about this poster was how they used colour. The colours all really work well together to make the poster look really unique and make it stand out. I like the use of the black background because not only does this allow the main character to stand out even more but it also adds to the story that is tying to display that the character that is shown to us is dark and mysterious but is also slightly confused shown by the bits of white also displayed in the poster. The fact that her feather on her head is white may show how she bits of good in her or at least starts the movie as a good person but by the inclusion of the colour black highlights how she may be corrupted because of her fragile nature which also connects to the crack down her face.

The film title is located near the bottom of the page and is in a simple bold black font. This allows it to be effective by being so simple and also allows it to stand out even further making it be seen even more by the audience so that they know what the film is called.

The poster also includes a quote from 'EMPIRE' which says good things about the film which further act as a way to promote the film and make it more appealing to the audience as they know they can trust the movie as a critique has shown that they believe the movie to be good. Another typical thing the poster includes is the names of the main actors. This may attract audiences to the film as if they enjoy the work of the actors in previous movies they are more incline to check the movie out.

Overall i thought this was a really good movie. I really liked the simplicity of everything and how that simplicity worked really well over the whole poster and made the whole thing more effective. Because of this i do believe that i will look back on this poster to help me as i do not want to create something that is too complicated but rather something that displays all the information it needs to even by not being too informative.

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