Research into similar products: Scream

One of the very first things that the audience is brought to in the poster is of course the main image of the ghost mask which is situated right in the middle of the poster which ensures that the audience will see the image no matter what and will be attracted to it. What makes this poster so effective is its use of juxtaposition for the colours. The black background allows the white image to stand out perfectly and look more unique and impactful. The black in the poster is very much your typical horror colour as it connotes those dark and fearful connotations that includes death for example.  Another thing that I find  very effective about the image is how the mask very coolly and slickly transitions from a mask into a knife at the bottom which can imply to the audience that there is going to be some violence in this movie.

The black in this poster also manages to do another job and is something that is does very well. The black seems to represent the mystery and the unknown within the movie and does not allow the audience to guess anything so they will not know what to expect.

The film title is also included at the bottom of the page and uses two different colours to represent this. The use of the colour white is obvious to make it stand out from the rest of the black page behind it and uses the colour red which may indicate to the audience that this is a horror movie as the colour red has connotations of blood and violence. The fact that the letter 'A' has been replaced with the number 4 indicates to the audience that this is the fourth movie of the franchise so fans will be excited to see another one and also they will know what to expect. This would therefore explain as to why there is a lack of information on the poster as people already know what the film is about and what normally goes on so they do not need to be flashy and display everything because fans know what to expect.

What I liked so much about this poster was its simplicity and how it conveyed the genre of horror without doing much at all. It did all of its work just by using one colour and one image and did it really well so this is something I will come back to looking at when making my ancillary product.