Tuesday, 27 February 2018

Research into similar products: Taken poster

Although i have recently looked into a taken poster i really liked this poster that the director sent out and so i wanted to take the time to analyse this poster as well.

One thing that really stood out to me with this poster was again its use of colour, as the movies genre is a thriller it is only suitable that the main colour theme running throughout would be a darker colour such as black to signify the main theme of mystery, suspense but also a feeling of death and horror. These manage to all perfectly come together to make for a really simple but also enthralling poster that can tell the audience so much about the film just by its use of colour. Another colour is also used and that only other colour is red, now as i already know red can be used to signify violence and danger the use of the black and red in the poster come together really well to represent what the movie is all about.

What i very liked about this poster is how they only use the colour red for the important information such as the title and the main actors name. This is really effective as it makes these two pieces of information stand out more. For example people know that Liam Neeson is synonymous with movies such as these so automatically it will straight away attract an audience into looking into and watching the movie. The name of the title is also in red. This is done for a simple reason, the name of the film is basically the item that markets the film and is the thing that audiences will remember so in turn it needs to stand out so that audiences can see and remember it.

Carrying on with the title, i touched upon it in the previous blog poster about another taken poster but i like how very simple the the name is. The poster manages to sum up the film with one word making easier to market and also remember for audiences.

The main image on this poster is very similar to the other taken poster that i looked at it only has a singular image of the main character who is holding a gun and is placed to look as though he is in the shadows. Within the poster the clearest image that is shown is the part where the gun is included, this is clearly an indication to audiences that there will be violence in the movie and maybe is even a focal point of the movie if the tagline of the movie is anything to go by. I also very much like how in this particular poster Liam Neeson is again shown to be in the shadows and we can't see all of him or even all of his face. This gives off a really cool effect to the audience as it shrouds the main actor and his character in mystery and so we don't know much about him other than the fact someone has been taken from him and he is willing to do what ever it takes to get them back. This creates more excitement for the movie as we as an audience do not no much about what is happening and so we want to know more and more about the film.

Another thing in which the poster does that i particularly liked was its tagline takes up the whole page, this is very different from most posters as most use a small and straight to the point tagline but this tagline ensures that audiences will have to properly look at the poster to know what it is about. It also allows the poster to stand out more and be unique.

So overall very much like the previous taken poster i did like this one and i believed that it was very effective and so is something that i will be looking back upon for ideas for my own ancillary product.

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