Research into similar products: Blair witch project poster

The aspect that immediately stuck out to me from this poster was the extreme close up of the women. The shots closeness can create unease for the audience as it is not a typical shot for a poster. i also very much like the hand held style that is also shown in the trailer as it furthers the narrative the film being more realistic and more of a documentary instead of a film. The shot shows the fear and panic on the characters face and its closeness to the camera makes the person feel trapped. The direct mode of address makes the audience feel as though they are there in the movie. The handheld style of the poster creates audience interactivity and it is unconventional telling the audience straight away that this movie is going to be unique and special.

I also like how the shot of the women is surrounded in blackness which adds to the mystery of the of the whole poster.  It also suggests the horror in the horror in the movie. Furthermore i like how the poster transitions from the darkness to the tress in the forest which tells the audience where the movie is set.

Furthermore i liked the text that is situated in the centre of then page. The text creates mystery and suspense as the last line states "a year later their footage was found".  I liked this as it makes the audience believe that what they are seeing actually happened adding to the overall horror of the poster and the movie.

Something that also stands out is the symbol just above the text. The colour of red can have many connotations for the audience including death, blood and violence. Also the symbol has no attached meaning to it meaning the audience are left in the dark and left wondering if the symbol has anything to do with the rest of the film.

The image of the trees at the top seem to be decayed and dying which adds to the scary and creepy vibe that the poster generates.

I really liked the colour scheme of the poster. The use of black and white is very common for the horror genre. The colour connotes death and mystery gripping the audience into the movie.

Overall i really liked this poster because of its simplicity and its way of causing unrest and intrigue at the same time. In terms of colour use this is defiantly something that i will come back to so that in my own poster i can utilise the best colours.