Research into similar products: Insidious

In this blog post i will be taking a look into the trailer for the movie "insidious".

Camera work:
The trailer for insidious features a variety of different camera shots that perfectly feature in the horror genre.  One example of an effective camera shot that was used in the trailer was an extreme close up. This can be done for a variety of reasons such as to make an intense scene and to also make the audience uncomfortable.  The extreme close up is used very effective as it is used on the shot of the old women face. This can show the importance of the character that is in the frame. What i like about the extreme close up is that it is showing the character is looking up showing that what ever she is looking at is powerful.
Another shot that is used in the trailer is an long shot. The shot takes place near the beginning of the trailer and acts as an establishing shot revealing where the movie takes place giving them a sense of security and a sense of awe.  The establishing shot allows the audience to see where the storyline of the film is taking place.

This shot is a shot that i really like because of how it is executed. The way that it is shot draws the audiences attention towards the arm in the corner of the frame.  The fact that the shot is also a POV shot as it immerses the audience into the scene making them feel part of the scene making the scene feel more creepy as they feel as they are apart of it.


Mise en scene:
Mise en scene is another aspect that i very much liked within this trailer as it fits with the horror genre very well.  One thing that i thought that was very effective about the mise en scene was the costumes used within the trailer. The two main characters are dressed in simple clothes showing the simplicity of the family and showing the audience that are very much like them and so this could happen to anyone making the trailer much more creepy.  There is also a part where costumes is used on two little girls dressed in 19th century clothing further adding to the horror of the film as this seems to suggest that the two girls are dead and are ghosts making it more horrific.

Another piece of costume that i thought was effective was the use of a mask.  It creates an unnatural appearance and leaves the audience not knowing what to expect as they do not know who or what is behind the mask so the audience cannot create a connection with them. (The use of masks is something that i want to include in my own trailer so it was good to see another trailer use them).
This trailer like most other horror trailers is filmed in a small amount of settings.  In this particular trailer there is only 3 settings which is the house, the hospital and the "further". Two of these settings i thought was very effective as it is two places that is meant to be full of comfort and security but in this trailer that is flipped and instead it is made out to be scary and probably not the safest place to be. This makes the trailer more scary as its settings that the audience will know and make them feel it could happen to them.

Editing:
Editing is done really well in this trailer. Throughout the trailer they use the conventional slow paced editing which leaves the audience on edge as they do not know when something scary is going to appear and leads them into a false sense of security as when something scary does happen they won't of guessed it. The trailer also uses the conventional fast paced editing in which also makes the trailer seem more creepy as the audience cannot take everything in and are left wanting more.

Editing was also done very well on this particular scene.  I like how the edges has been darkened off to create are really creepy and old look making it stand out.  This leads the audience into believing the hope is lost and the impending darkness.



Sound:
The sound is also another feature that is done really well with the trailer. I really liked the inclusion of the metronome sound that plays throughout. It makes the trailer seem more edgy and intense and makes you feel that anything could happen at anytime.