In this blog post i will be taking another look into movie posters so that i can get a better understanding of typical conventions of a movie poster and so that maybe i can get some inspiration for my own trailer. In this post i will be looking into the poster of the movie 'sinister'.
One reason i chose to do analysis of this particular poster was that i liked its simple very but very effective design.
The title of the poster is very conventional for a horror poster situated in the centre of the poster and is coloured in black to give it that dark creepy feel. I like how the title looks smeared as if it is dripping blood which correlates with the main image below it. This type of design is something that i could very much use in my own poster as my trailer has a-lot to do with the shadows i could either use this particular effect or add a shadow effect just to give the title some added effect and make it seem part of the narrative of the poster.
The background of the poster is extremely dull and grim which allows the image to contrast heavily and put more focus onto the image. The main image of the poster is really effective and is something that i really like. The main image is what sells the movie and here it is done effectively portraying a really disturbing and creepy image to the audience. Aided by the tagline "once you see him nothing can save you", the whole image just gives a very fearful and scary atmosphere. The image also creates a shroud of mystery as the audience wants to know what is going on but also the fact that the face shown in the poster is looking directly at the audience which just adds to the creepiness. When thinking of how i can incorporate this type of design on my poster i can very much again relate it all to the shadows by maybe having a figure in the poster and then somewhere in the shadows there is another figure or face shown in the shadows. The very graphic nature of the main image with all the blood immediately tells the audience what film this is going to be and also sets the target audience up immediately. The film does not give much away about the plot allowing the movie to be shrouded in mystery.
With any other film at the top of the poster displays the directors previous work. By doing this the audience know what the movie could entail and by displaying the previous work tells the audience that if they liked the previous movies they will like this movie.
I also very much like the tagline of the poster "Once you see him, nothing can save you". This is a perfect tagline as it may tell the audience something that is important to the plot of the movie. The tagline also relates to the main image below.
So i really liked this poster and is something that i will definately look back upon because of it's very simple design that perfectly sums up the movie and the genre.
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