One thing that i really liked about the poster was the direct mode of address not from the characters but instead the tagline of the movie "what happens when you sleep". I found this to be very effective as its immersing the audience in the movie and making them on edge and makes them contemplate what they know or think they know. It makes them question what is going on in their own lives allowing them to believe that what is going on in the movie could actually happen in real life and to them.
This is furthered by the main image of the poster. The poster is made to look as if it was a cctv footage. This adds to the overall realism of the movie and makes it seem like it actually happened which makes the poster more intense and more creepy.
The poster adopts quite a simple but yet effective colour scheme of black, white and red. Although simple the colour scheme is very effective as the colours connote death, mystery and fear.
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