Research into similar products: IT

To start off the analysis what i love especially about this trailer is how the trailer revolves around to simple objects that normally are seen as innocent objects but this certain instance the trailer flips this and uses the idea of a clown and a balloon to make the trailer scarier and spookier, as normally these are seen as fun things to have but it plays with our scenes as we are not used to being scared of the objects. So the trailer really plays with our senses making the innocent objects seem really sinister.

The one thing that really gets to me with this trailer is its use of setting that can carry and create fear for the audiences such as children going  missing but also abandoned houses that really try to effect the audience as these are things that can effect people outside of the context of the film. and the tagline that the trailer uses "what are you scared of" really plays on the audience as it can make them feel that they can be effected by the movie playing with their emotions.

The trailer really starts with a really slow and toned down sombre mood that can make the audience feel uneasy and unsure how to react to the trailer being shown because it feels like anything can happen. But as the trailer picks up things start to get faster and more tense, this is especially shown through the trailer picking up with sound and its editing picking up really fast to really create suspense and make the audience feel nervous.

Like most of the trailers that I've analysed this trailer really succeeds at the sound, at the beginning of the trailer the music is quite slow and seems innocent but towards the end of the trailer the music really hits a chord, the music seems unnatural really allowing it to hit a chord and build up the tensity of the trailer and making the audience feel on edge and more slightly nervous.  The music really allows the audience to engage in the idea that this is a horror movie with the sound feeling really weird and it encourages the audiences to actually be scared of the movie and to feel worried to actually go watch it.

The trailer uses a variety of fast paced and slow paced editing. The use of fast paced editing allows the trailer to feel more on edge as everything moves so fast not giving you a chance to take things in making you feel uncomfortable. On the other hand the slow paced editing is also as equally effective as by keeping each scene on for longer period of time gives the trailer a more un-natural feel as you feel like something could or should happen but doesn't further leaving you in a state of worry and uneasiness as you feel like somethings if going to happen.

What the trailer does here is quite effective in terms of its camera work it starts in a home in various close ups, however when it transitions over to the outside the trailer uses a variety of wide and long shots allowing the audience to take in the fact that this is happening in a place that people of the audience would know very well; a residential area making the audience feel that this could really happen to you allowing the audience to be able to quickly connect with this particular movie world as it's a setting that we all know and are use to. From here the trailer uses the normal conventions of a horror movie in terms of using close ups of mid-shots mainly as this allows the audience to really see the emotion on the characters faces.

Another thing that i particularly like is its use or lack of use of the main antagonist, throughout the trailer "it" is only ever mentioned or seen very quickly (not enough for the audience to really see him) this i believe is an amazing technique that is used as it enables the trailer to create a certain mystery and a certain degree of awe around him that you scared of this character without even seeing him making the point when you do see him even more scarier. This technique simply allows the trailer to revolve around mystery and suspense leaving the audience in the dark around the trailer as they don't know what to be scared off.

So to take from this trailer i can really say that i'm influenced by its use of its main character and antagonist. By making not appear so much in the trailer it really adds this layer of suspense to the trailer cause you do not get to see the character so you do not know what your expecting making this awe around the character cause you never know when he's going to appear or even what he looks like. Furthermore i also like how this trailer uses really simple and "innocent" objects to further add to the scary and spookiness of the film. This is because you never really expect something so simple to carry such creepiness to it making all the more spooky for the audience. Finally I'm also influenced by the sound as i have been with with most trailers that I've looked at just because of how it adds to the trailer and makes it so much better.